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I'm Cindy Reid.

I attribute travel to changing my life.

In the not too distant past, I was totally and utterly miserable living a life that was unfulfilled, driven by fear, insecurities, anxiety, worry and low, low self-esteem. 


And then in 2010 that all changed. 

I planned my family an amazing trip for 2 1/2 months to the USA and Europe and effectively planned myself into a situation I couldn't get out of.

I survived!

Even better, that trip built my confidence and self-esteem beyond belief.

One year on from that trip and my life changed completely. I was divorced and found myself with the opportunity to pursue my passions, to travel and to help women in similar situations.

During that life-changing trip, I had found myself sitting at a cafe bar in Orvieto in Italy enjoying a wine (and not so much the company) and thinking how wonderful it would be to be there with a group of ladies talking about the wonderful day we had, laughing, telling funny stories, showing each other what we had bought.


The way I saw myself had changed.

It was a tough time, but it was also the most liberating and freeing time of my life.

And it prompted me to create Travel Charm. To help other people like me to travel. Those that found themselves alone with no one to travel with and people who found anxiety holding them back from their travel dreams.

Travel is everything! I travelled as a child (my parents are Dutch), I love the USA, and Europe is in my veins.

Fast forward a few years (give or take), I have just turned 50, my kids are independent and life is an open book. In those years since I founded Travel Charm, I have escorted trips and tours locally in Australia and overseas, run wine and food tours, ghost tours, painting in the vineyard tours, girls' nights out and a myriad of other events! It's been a busy time. 

But my passion is travel planning. I love creating bespoke itineraries for myself, groups and clients. And getting to know ladies like me who love to travel, and helping them to fulfil their travel dreams, well that's something I am truly grateful for. 

Travel is liberating, exciting and enriching. I feel privileged to travel, to experience a new culture, meet new people and to see the beauty that exists in the world.

Cindy x