Changing our Style

I love listening to people’s stories.  They inspire me.

We all have our own stories to tell. Or not.

I tell mine here on this website, in my blog posts, and social media posts. Telling your story is authentic and real and raw.

Travel Charm was created because of my stories and the branding reflects that as does our mission.

So, when I wanted to update Travel Charm’s look a little, with a new logo I went hunting for a new font.

I loved my old logo and colour but it didn’t reflect how I felt Travel Charm should look or the service we provided.  The brief I gave myself was vintage/retro meets modern. 

I love the vintage look, old world travel and the feeling of history when travelling.  I also wanted to reflect the service we provide. Good old fashioned service – time with people, to chat, get to know them, to make them feel important – because they are.

So with this brief in mind, I wanted to keep the new logo simple and make the font the hero – an old-world, charming font.  So my very lovely tech head of a partner started Googling as he does and this is what he found…

Marcel, a font designed by Carolyn Porter named in honour of Marcel Heuze, a Frenchman conscripted into labour during World War II.

Travel Charm has a new look and while researching the font to use in our logo we found a fascinating story.

“One day in mid-2011, Carolyn wondered who had written the letters and what the letters actually said. She had the five letters translated and was shocked to learn they had been written while the author, a Frenchman named Marcel Heuzé, was a conscripted worker in Berlin. The letters, stained and scarred with censor marks, include rare first-person testimony of survival inside a labor camp. One of the letters, written to his wife and three young daughters back home in rural France, began, “Now I can give you details about my life as a prisoner.” He described the clothes he had been given to wear, how hungry he was, a schedule of his daily work life, and how he and his fellow prisoners sought shelter while the factory was bombed. 

All of Marcel’s letters contain extraordinary expressions of love for his wife and family. In one letter, he wrote passages directly to each of his young daughters. And in another letter, he inquired how his wife was getting by before adding, “kiss my little rascals for me.” Marcel ended his letters with passages such as: “And for you, my beloved one, I always save my most tender kisses,” or “Your guy who hopes to hold you in his arms soon.”   

So here is Travel Charm’s new Logo

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“Travel” uses P22 Marcel font created by Carolyn Porter.

I am looking forward to using this font through our branding and I especially love that it has such an amazing story.

I am keeping my eye out for the book that is currently being developed telling the story of the design of this font by Carolyn, as well as her amazing search to learn the fate of Marcel Heuzé.

Carolyn was granted exclusive rights by Marcel’s family to share his story and the contents of his extraordinary letters.

I will keep you posted…

Cindy x

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Cindy Reid

Cindy is the founder of Travel Charm and her exclusive Travel Club. She is passionate about travel and planning and loves nothing more than helping travellers plan their best trips and fulfil their travel dreams.

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